Where Business Strategy
Meets Brand Strategy

Science x Story is a brand driven growth consultancy that creates value at the intersection of business, marketing and organizational strategy.

We guide businesses through existential challenges and opportunities by defining growth strategies, reigniting brands, and building organizations designed to win. Our proprietary process and unique perspective bridges the gap between Marketing, the C-suite and the Board to unlock new categories, markets and audiences.

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"The work led by Science x Story has forever transformed the commercial and cultural trajectory of Rocket. The work is so robust and tied to the very foundation of our business”

#1 Brand Awareness
+30% YoY Revenue

Jonathan Mildenhall
Chief Marketing Officer
Rocket NYSE: RKT
“I was blown away by how thorough their approach was, leveraging deep research, internal and external insights, and their own unique wisdom to give us a critical unlock at a critical time. This is accelerating our execution.”

+40% YoY EBITDA

Hayden Brown
Chief Executive Officer
Upwork NASDAQ: UPWK
“Working with Science x Story was transformative for Soul. They helped us identify and deeply understand a new, growing and highly valuable audience segment. Their work was both brilliant and actionable - a true catalyst for change.”

Evelyn Webster
Chief Executive Officer
SoulCycle
“Together, we uncovered a clear articulation of why we do what we do — connecting our business strategy directly to our mission to bring joy and connection through play. The experience was so powerful that we’ve since introduced Science x Story to several other partners - and each time, they’ve delivered work that’s inspiring and deeply aligned with the organizations.”

No.1 Casual Games Publisher
+42% Revenue over 2 yrs

Walter Driver
Co-Founder, Chairman & Co-CEO
Scopely
“If you get the chance to work with Musa and Tim, take it!"

+34.5% GDV CAGR (3 yr)

Tim Cadogan
Chief Executive Officer
GoFundMe
"Science x Story bring a brilliant combination of strategy and humanity to brand building. Sharp thinking, big heart. Together, we created a brand blueprint to transform Intuit into an AI-driven platform that leveraged the equity of our product brands -- a framework and roadmap we refer to daily!

Thomas Ranese
Chief Marketing Officer
Intuit
"Science x Story operates at the intersection of brand and growth. They mastered the complexity and scale of our business and category, identified the true growth levers, and helped us position our brand to accelerate our strategy, not just express it.”

Mayur Gupta
Chief Growth & Marketing Officer
Kraken

Founders

Tim Jones

A seasoned strategy leader with 20 years of industry experience. The founding strategy partner of 72andSunny NYC, taking the agency from 6 people to 150+, along the way helped a wide range of clients grow their business, from Comcast to Meta, Smirnoff to Carl’s Jr, from 23andMe to Marcus by Goldman Sachs and even helping Rihanna launch her R8 album.

Responsible for developing 72andSunny’s consultancy practice that cracked the code combining culture and commercial inputs to map growth opportunities for brands.

A strategically minded entrepreneur, co-founder of The Sundae Collective, a performance driven social influencer company and ConCreates, the creative agency powered by incarcerated and formerly incarcerated individuals.

Musa Tariq

With over 20 years of experience in brand communication and marketing across various industries and regions, Musa has a proven track record of driving growth, innovation, and impact for global and emerging brands.

Musa has been recognized as one of the most influential and innovative CMOs by Forbes, Insider, WSJ and Adweek, and has led award-winning teams and initiatives for Burberry, GoFundMe, Ford Motor Company, Apple, Nike, and Airbnb. Musa has advised several startups (Away, Seed, Masterclass, Cart.com) and currently mentors over 300+ global marketing executives.

Musa also sits on the board of Guardant Health (NASDAQ: GH), a leading precision oncology company.

Advisors

Hayden Brown

Chief Executive Officer
Upwork (Past Client)

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Evelyn Webster

Chief Executive Officer
SoulCycle (Past Client)

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Jonathan Bottomly

Chief Marketing Officer
Calvin Klein

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Sean Brecker

Chief Financial Officer
ŌURA

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Nick Tran

President & CMO
Diageo x Main Street Advisors

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Julie Lodge-Jarrett

Chief People, Purpose & Transformation Officer
Dick’s Sporting Goods

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Adam Bain

Co-Founder
01 Advisors

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Seth Matlins

Managing Director
Forbes CMO Network

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Ije Nwokorie

Chief Executive Officer
Dr. Martens
(Former CEO of Wolff Ollins)

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Luke Wood

Chief Executive Officer
Violet St
(Former President of Beats by Dre)

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Where Business StrategyMeets Brand Strategy

–

"The work led by Science x Story has forever transformed the commercial and cultural trajectory of Rocket. The work is so robust and tied to the very foundation of our business”

“I was blown away by how thorough their approach was, leveraging deep research, internal and external insights, and their own unique wisdom to give us a critical unlock at a critical time. This is accelerating our execution.”

“Working with Science x Story was transformative for Soul. They helped us identify and deeply understand a new, growing and highly valuable audience segment. Their work was both brilliant and actionable - a true catalyst for change.”

“If you get the chance to work with Musa and Tim, take it!"

"Science x Story bring a brilliant combination of strategy and humanity to brand building. Sharp thinking, big heart. Together, we created a brand blueprint to transform Intuit into an AI-driven platform that leveraged the equity of our product brands -- a framework and roadmap we refer to daily!

"Science x Story operates at the intersection of brand and growth. They mastered the complexity and scale of our business and category, identified the true growth levers, and helped us position our brand to accelerate our strategy, not just express it.”